Build content systems that turn AI visibility into attributable pipeline

Build content systems that turn AI visibility into attributable pipeline

We help marketing teams design decision-stage content systems that capture high-intent buyers, accelerate pipeline, and help you win in AI search.

The Problem

You know there's a revenue gap in your content strategy

You know there's a revenue gap in your content strategy

But you're not sure how to fill it. Your team publishes plenty — the bottom of the funnel stays empty, and AI search doesn't know you exist.

01

Your team has knowledge gaps

Your marketers focus on technical SEO but struggle to build a strong BOFU strategy for AI search.

02

You have limited time and resources

Your lean marketing team juggles content, demand gen, and PMM — yet no one owns BOFU.

03

You're lacking BOFU content

You have lots of top-funnel content, but BOFU pages built for Google don't show up in AI search.

Our Solution

The methodology to understand.

The tools to

execute.

A three-phase approach from learning the framework to shipping revenue-driving content at scale.

01

Phase One

Learn

02

Phase Two

Build

03

Phase THREE

Scale

Phase 01 — Learn

Learn the methodology

Understand how and why BOFU content plays a role in AI search and how to start creating it. The playbook covers the full framework — from identifying decision-stage keywords to structuring content AI systems actually surface.

Free downloadable playbook

The complete BOFU framework in one actionable guide

Decision-stage keyword methodology

How to identify and prioritize keywords with buying intent

AI search optimization principles

What ChatGPT, Perplexity, and Claude look for in BOFU content

01

Phase One

Learn

02

Phase Two

Build

03

Phase THREE

Scale

Phase 01 — Learn

Learn the methodology

Understand how and why BOFU content plays a role in AI search and how to start creating it. The playbook covers the full framework — from identifying decision-stage keywords to structuring content AI systems actually surface.

Testimonials

What marketers are saying about BOFU

What marketers are saying about BOFU

Hear directly from lean marketing teams who achieved faster content shipping and higher conversion rates.

"

Lashay is one of those rare people who really get it. She's not trying to solve for simply more content — she's solving for revenue.

TH

Talya Heller

Product Marketing Advisor

"Lashay is one of the best BOFU strategists I've met. She's doing things with BOFU content that I haven't seen anywhere."

CM

Chima Mmeje

Senior Content Manager, Moz

"Content and SEO is all about systems. And Lashay is one of the top system builders for bottom-funnel content."

JS

Josh Spilker

Content & SEO, AirOps

"Before BOFU.AI, the product team bottleneck paralyzed our content strategy. Now, we ship verified content consistently."

HA

Henry Arthur

VP of Marketing, NexusFlow

Our gift for you

Our gift for you

Get Weekly BOFU Insights

Get Weekly BOFU Insights

+ Your Free Playbook

+ Your Free Playbook

Join thousands of SaaS marketers who receive weekly BOFU insights, actionable frameworks, and get our free playbook for building decision-stage content that wins in AI search.

Join thousands of SaaS marketers who receive weekly BOFU insights, actionable frameworks, and get our free playbook for building decision-stage content that wins in AI search.

The Playbook

Build Your BOFU Engine

The framework for bottom-of-funnel content that wins in AI search.

By Lashay Lewis

Bofu.ai